Episode 36 - "Entering the Amazon Market with Nested Naturals(#ThisIsMyEra the Podcast)
#ThisIsMyEra welcomes Jeremy Sherk and Kevin Pasco, founders of Nested Naturals, a nutrition supplement business that has skyrocketed on Amazon in the last four years. The two share their not-always-smooth journey in entering the Amazon market.
Key Takeaways
Take every opportunity to build your skills(10:00-12:00)
In the beginning of the episode, Kevin discusses his journey to building this company, explaining he took every opportunity to build skills from copywriting to website building. Sometimes you have to be willing to work hard for less money, especially when you’re younger and starting out. Sometimes it even means struggling right away. Like Kevin says, mentorship can be an invaluable, low-risk experience. So, take advantage of every opportunity you have to learn in the industry you’re interested in.
Adapt to the unpredictable (20:00) (22:00)
In this episode, Jeremy and Kevin discuss the challenges of entering the competitive Amazon market, even though when the product is great. According To the two Nested Naturals founders, their key to success through Amazon was to adapt as much as possible, even when the company makes policy changes that off their game. At 22:00, they discuss this in depth, recounting when Amazon started removing reviews.
Stay focused, build your foundation (27:00)
Despite the opportunity for future expansion Jeremy and Kevin believe the best strategy for success is to focus on building a strong foundation for the company. For now, they want to focus on their Amazon sales and becoming stronger through repetition and reinforcement. While it’s always important to have goals, it can be dangerous to get too far ahead. Jeremy explains that this has been a struggle for him as an entrepreneur at 28:00.
Pull quotes:
- “I wanted to start something I was passionate about and I wanted to surround myself with likeminded people.” -Jeremy
- “There was a lot of times where I’d work for hours and hours and would see nothing come back in the form of money, but what I was getting was knowledge.” -Kevin
- “I just had something inside of me that said‘This is where you need to go.’” -Kevin
- “There’s nothing but greatness if you see it, so open up your eyes and there’s something good for everyone.” -Kevin
- “Why is this my era? It's because of all those lessons and all those hardships blossoming into this success Kevin and I havehad.” -Jeremy
Episode Sponsored by: Reboot Your Life
Website: Reboot Your Life Course
Connect with Nested Naturals:
Website: www.nestednatural.com
Find Nested Naturals products on Amazon
Connect on social media: Facebook / Instagram / Twitter / YouTube
Connect with #ThisIsMyEra:
Facebook (@thisismyeraofficial)
Instagram (@thisismyeraofficial)
Connect with Alexander Star:
Join the conversation across all platforms with the hashtag #ThisIsMyEra
Episode Outline:
1:00: Introduction
4:00: How Nested Naturals started
7:00: Jeremy’s journey to find his passion
10:00: Kevin’s journey by starting young
12:00: Strong business partnership
16:00: Growth through Amazon
17:00: Developing the first product
20:00: Challenges with selling online
27:00: Staying focused and disciplined
33:00: Why is this your era
