2:50: How Benita got the idea for Book Beau
4:45: The hard work it took to get Book Beau off the ground while working a day job
7:45: What Benita’s daily schedule looks like now that she’s working full time on Book Beau
9:30: How Arel learned about Book Beau and came on board
14:00: How Book Beau got funded on Kickstarter within 90 minutes
16:30: How to gain visibility for a product on Kickstarter
Importance of small influencers
18:45: How scarcity creates demand over social media
20:30: Book Beau’s success using Facebook retargeting
21:30: How Arel captured Book Beau through a promotional video.
23:00: The numbers - how Book Beau is growing about $10k a month.
24:00: Where and how they’re looking to grow next.
24:30: Lessons learned from their Kickstarter campaign.
27:15: How balance makes for a great partnership.
29:20: The moment when they had to start paying for ads.
30:00: How preorders for Book Beau became a huge growth opportunity.
31:00: Why you need to double down on your strategies.
32:45: How Benita is inspiring young people in her community.
Use the code ERA30 for 30% off your entire order!
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“They need somebody like me because I needed somebody like me.”
“This story is going to have a happy ending because we chose to do something about it."