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Episode 26: “Building a Personal Brand in the Digital Age" with Curtis “DubblUp” Washington, CEO of DubblVision

Article by Josh Park

In his early years, he spent 7 years at a community correction facility as a drug-dealing felon.
Now, he’s a successful entrepreneur and a personal brand and culture development coach.
Meet Curtis “DubblUp” Washington, CEO and Founder of DubblVision Media, a full-service branding, marketing, and management agency “that focuses solely on capturing your essence and translating it into a social media omnipresence that will connect you, in your truest form, to an audience that is dying to be a part of your world.”
In this unique episode, DubblUp helps define what a personal brand is, what it is not, and how it can be leveraged by entrepreneurs to build a culture that cements a legacy and a tribe of loyal followers.
In this digital age, relevance is key. Gaining and keeping the attention of your followers is a fierce competition when we face a constant barrage of stimuli. Take Donald Trump, a case example DubblUp goes into. Politics aside, Trump is regarded as one of the most successful personal brands in the world, dating back more than 25 years since he first appeared on the spotlight. Since then, he has consistently appeared in media and entertainment for various reasons, ensuring that he remains relevant to society in some way or form so that he always has people’s attention.
There are 7 billion people in this world, but to have a personal brand, you can start by being relevant to 20 or 30 people. It’s quality over quantity, says DubblUp. Once you’ve captured the heart of your tribe, you know they will be loyal and have your back. You’ll know you have a personal brand when your people are holding you accountable to show up.
Throughout this conversation, DubblUp goes into key strategies and insights to help you build your own personal brand that will draw and attract people of similar character and interests. He draws upon his own story of his entrepreneurial spirit at a young age, his years where he spent time at a correctional facility as a felon, and his successful transformation to change his life. It definitely wasn’t easy for him.
But like many other entrepreneurs, he persevered by having a vision and a mindset of determination and willpower to drive him forward. “If you have a vision of being something powerful and creating a powerful impact in this world, it starts now; it starts with your actions… with consistent movement. It starts with an internal belief that it is going to happen,” he tells Star.
If you would like to hear more about his era, tune into this episode! Also, if you’re interested in developing your own personal brand, check out his Breaking 100 Brands Program, where he helps turn your passion into a profitable business in 100 days! Find the link below to register.
Pull quotes:
 
  • “I am amazing, I am a contributor to this world, I am valuable and living that every day, I am powerful, I am a leader, I am creating that with my language.”
  • “Think of your personal brand as an ongoing presidential campaign where you have a message and your goal is to get that message in front of as many people as possible.”
Connect with Curtis 'Dubbl-Up' Washington:
Breaking 100 Brands Program:
Connect with #ThisIsMyEra:
Join the conversation across all platforms with the hashtag #ThisIsMyEra
Episode Outline:
(2:00)    Curtis Washington Intro
(3:20)    What is Personal Branding and why is it important?
(6:35)    How do you increase visibility?
(12:20)    What is funnel hacking?
(16:45)    How did you get to this point in life?
(22:00)    Personal Brand case example: Donald Trump
(26:00)    How do you impact youth?